MARKETING
JUSTERINI & BROOKS
Delivering and supporting an enterprise e-commerce solution showcasing the second oldest wine merchant in the world.
Goal
MARKETING EXTERNALLY. ORGANISING INTERNALLY.
As MD of CarterLondon
Date: 2003-2012
A 10-year working relationship for Diageo’s fine wine merchant, Justerini & Brooks. This enterprise e-commerce solution required a luxurious front end. Marketing included ongoing email and social media maketing with content generated through the Justerinis fine wine blog. Longer and larger marketing campaigns included building and promting novel platform functionality such as an intercellar trading area. This was then promoted through the press and online.
The backend management system integrated with warehousing software, external feeds, Justerini’s stock system and Diageo’s global SAP framework.
