MARKETING
BALLANTINE’S & golf
Live European Tour Golf in four languages with muliple feeds from interviews to TV, scoreboards to social media
Goal
LIVE EUROPEAN TOUR GOLF ACROSS CHINA AND S.E. ASIA
As MD of CarterLondon
Date: 2007-2011
Over 4 seasons, we developed and managed the live European Ballantine’s Golf Championship. Working across Asian counties, the site was delivered in five languages and included several live streams from TV networks, the European Tour as well as independent commentators and social media. The site offered live updates from scores to interviews, image updates to brand promotions, whilst the polished look reflected the premium essence of the Ballantine’s brand.
