MARKETING
THE FINANCIAL TIMES
A NUMBER OF MICROSITES AND BANNER CAMPAIGNS FOR THE CLIENTS OF THE FINANCIAL TIMES
Goal
MICROSITES AND BANNER CAMPAIGNS ACROSS THE ft
As MD of CarterLondon
Date: 2004 – 2005
Working with the Financial Times sales team and various advertising agencies to create microsites and banner campaigns. All were measured using bespoke tagging to understand user behaviour.
In all cases assets were delivered to us and all banner designs and copy was written by us and delivered to clients for changes and final approval.
MICROSOFT
AVIVA
DEPARTMENT OF TRADE & INDUSTRY
